Here are some of our top picks for digital food advertisements.
1. Jif Peanut Butter
Leveraging motion graphics in your digital food advertisement is a great way to catch the eye of your scrolling audience.
In this Jif Peanut Butter ad, a beating heart communicates the excitement and love that the world has come to feel for Jif. Branded in the signature Jif colors, it also delivers clear brand awareness and integrity. This is a big brand marketing lesson in a jar!
Staying up to date on trends, holidays, and seasons is a great way to deliver relevant food advertisements to your audience.
Simple design, calming music, and pastel colors give the viewer a relaxing feel that evokes tranquility and calm.
Not only is the ad visually appealing, but it also offers diverse advertising usage. Clevr could easily use this food advertisement on a number of channels, from Twitter to Instagram and more.
5. Panera Bread
This Panera Bread Facebook ad leverages the thing we love most about food advertisements: the food!
With an immediate appeal to our most natural human emotion (hunger), this food advertisement sets the stage for our cravings. From there, high-quality, macaroni-and-cheese imagery delights the senses.
It’s so delectable, you can almost taste it.
Another great thing about this food advertisement is that it uses a call-to-action at the end of the ad. In this way, Panera guides its audience directly to its desired end goal of purchasing some of their delicious macaroni.
6. Five Guys
Five Guys is one of those brands that always keeps it real. They do a few things really well, namely burgers, fries, and milkshakes.
With this kind of established brand identity, Five Guys can lean on the quality of their products more often.
In this ad, they are showcasing one of their best-loved products: the burger bun. The ad shows an image of the bun warming up, just waiting to be ordered.
They also use a creative call-to-action at the bottom, urging viewers to find their nearest Five Guys shop. This is a great tactic for brands who have a widespread presence and are looking to make sales in multiple locations.
Using a bit of humor, an appeal to emotion, and a simple yet effective image, this Instagram ad reminds customers that Five Guys knows what they’re good at, and they deliver it every time.
7. Burger King
Legacy fast-food chains have had to get creative in recent years in order to capture the hearts of millennial viewers.
Burger King knows millennials love nostalgia, and what better way to appeal to that emotion than by bringing back their legendary chicken fries.
In this Burger King Twitter ad, the brand relates its chicken fries to some of the most essential human traits. This appeal, although absurd, delivers the right dose of comedy to the ad.
In addition, the use of a custom graphic design is eye-catching and fun. The design ensures that any millennial scrolling down will stop and stare, remembering chicken fries from days past.
There’s no doubt about it, IHOP is an American classic. When it was time for the brand to celebrate 60 years of successful business, they wanted to do it in style.
This IHOP Twitter ad uses music, design, and graphics to thank their loyal customers for 60 years of continued service.
The creative copy of the post offers comedic relief, stating that the brand has been operating “for 60 pancakin’ years.”
Also, they further entice viewers by hinting at a surprise announcement only available on a certain date. This use of a deadline to encourage conversions is a great way to maintain audience engagement over time.
This food advertisement immediately piqued the attention of IHOP’s viewers, bringing in more than 43,000 retweets.
In this HelloFresh story ad, a human voice is heard listing off the benefits of the meal-delivery service in an honest and human way.
The quality of the video is less than what we would expect from a well-known company like HelloFresh, but it adds to the honest nature of the post.
By using social proof, HelloFresh manages to show its audience that its product is legitimate and trustworthy.
One of the easiest ways to appeal to audience emotion is to connect your product to a well-loved pastime.
Publix knows America loves football. They also know no football game is complete without friends, drinks, and food.
This Publix Facebook Ad ran in the Southern U.S. during football season. It targeted southern users who were known to enjoy football and were ages 21+.
If you were planning your weekend with a tailgate party and you saw this ad, it would immediately remind you to stock up on your favorite beer and snacks at your local Publix. This is emotional targeting at its finest.
Another great paid advertising tactic is to offer a deal or use a coupon strategy.
In this Wendy’s Instagram ad, the brand uses a creative flatlay to promote their 4 for $4 summer deal.
This ad is effective because it creates a story for the viewer. Once you see this image, you can immediately picture yourself sitting poolside with a cheap meal, enjoying your best summertime life.
Wendy’s manages to promote their sale, appeal to emotion, and create a narrative, all with a few pieces of cardstock paper and a chicken burger. That’s impressive!
When creating digital food advertisements, it’s important to leverage every tool available to you.
When you advertise using paid social, there are so many ways to get creative, encourage audience interaction, and show off your products at the same time.
Take this Dunkin’ food advertisement as an example. Dunkin’ is promoting their iconic donut fries.
To build hype around the release, they created an interactive Instagram story using the poll feature. This allowed their audience to vote on what they liked better: donuts or fries.
This ad is a great example of showcasing a product in action. Although a bag of Mochi Food mix might seem a bit boring, the product takes on new life once we see how it can be transformed into a delicious stack of fresh pancakes.
This ad can be used on a variety of platforms, which makes it diverse and multifaceted.
After watching it, you’re immediately hungry, which is the sign of an effective food advertisement.
To create successful digital food advertisements you need to come up with unique campaign ideas and maintain a cohesive brand image.
It’s also important to harness your social media marketing tactics across all channels, appeal to your audience’s emotions, leverage storytelling, and showcase your products in action are great ways to create food advertisements that stand out.
Because the food advertising marketing is so saturated, it may be hard to develop a paid ad strategy that actually gets you noticed. If you’re struggling to create or find success with your paid ads, our agency is here to help!
What tactics do you use when creating great food advertisements?