Link building is the cornerstone of SEO. Any good online marketer or SEO needs to know how to build links to their site to rank well on Google.
The goal of this post is to provide something that all marketers with any skill set can use. Whether you’re new to link building or have been building your backlink profile for 10+ years, you’ll likely find some useful nuggets in this post.
Link Building Resources for Beginners
New to link building? These guides explain the basics and get you set up for success:
What Is Link Building? A Beginner’s Guide: If you don’t like the other guides, this one is more targeted towards beginners. It has some useful tips and provides more background on why link building is so important.
The Beginner’s Guide to Link Building: A comprehensive link building resource for beginners. It has everything you need to get you started before you move onto more advanced tips and tricks.
3 Simple Ways to Build Links With Images: The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions to a website.
These links are a little less how-to and have more insightful content on link building. If you’re looking for link building tactics, skip this section. If you want to know about the essence of link building and why so many online marketers and SEOs focus on it, these articles can help provide that background.
When & How to Disavow Backlinks in 2021: If you do have a lot of spammy links pointing to your site, you can use Google’s disavow tool to ask Google not to count those links pointing to your site. This post from Moz shows you how to do that.
Nothing makes link building more productive and effective than the right tools. Here are posts reviewing some favorite link building tools:
Ubersuggest: I created Ubersuggest to help you find the best keywords for your content marketing strategy. Besides keyword research, it also has a robust backlinks feature which details who is linking to you (as well as your competitors).