Category Archives: Email Marketing

How to Understand and Improve CTOR (Click-to-Open Rate)

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA, 91 percent of marketers rate…
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How to Build an Email Marketing List as Quickly as Possible

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many…
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A Beginner’s Guide to Successful Email Marketing

Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long…
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