Are you hoping to sell products online, but don’t want to deal with the hassle that comes with setting up and using an e-commerce shop? If you have an e-commerce shop, do you want to streamline the process to make it easier for your customers to purchase your product?
At least half of all Instagram users use the platform every day.
It’s worth noting that women are typically more likely to use Instagram than men are. 59% of all Instagram users are 18 to 29 years old.
If these are your target demographics and you’re not using Instagram, you’re missing out on the opportunity of a lifetime to build brand awareness. More importantly, however, you’re missing out on lots of opportunities to sell on Instagram.
1. Notify People that Your Instagram is Shoppable, like Artifacia
Selling tools that Instagram has introduced have made Instagram’s sales potential even greater.
No matter the method you decide to use to make your posts shoppable, you need to let your followers know that your page is shoppable in the first place. You can accomplish this in several ways, but each method requires you to have a perfect Instagram bio.
The photo not only lets followers know that their page is shoppable, but it also gives instructions for customers to visit your Instagram bio page.
How can you ensure your posts and Instagram bio drive sales on Instagram? More suggestions are below.
2. Sell on Instagram by Allowing Users to Pay via WhatsApp and BK Store
Traditional shoppable Instagram posts require you to link back to an e-commerce store on a platform like Shopify.
However, there’s a way around that if you use WhatsApp to collect payments from followers as BK Store does. Just add your WhatsApp number to your brand’s Instagram bio and you’re done.
Instead of a regular e-commerce store, users can view products in your Instagram feed and text their payment and shipping details to buy products. It’s a popular way to create an online store without an e-commerce platform.
In the description of her video post, she gave information about the company and the product, talked about their free trial, added a tag to their Instagram bio, and used one of their branded hashtags.
At the start, NECTAR Sleep had only 11,200 followers, while Daryl-Ann had 112,000. That means that her post introduced thousands of new people to the brand.
The post gained over 10,000 views in just one day, so it was a huge success.
You can also accept payments for the products listed on your Instagram posts by using a payment gateway.
9. Accept Payments for Your Sales on Instagram with a Payment Gateway like AKrazyMug
Unfortunately, you can’t share links in your Instagram pictures back to a place where users can pay for the items.
However, there are a few ways that you can accept payments on Instagram by using payment gateways. One option is Instamojo.
To get started, sign up for an account with Instamojo and follow all of the verification steps. After you have uploaded your KYC, it will take a few minutes for them to approve your account.
From there, you need to get your own payment handle. When you sign up, your @username will become your payment handle just like your Instagram handle.
Once you’ve created a payment handle/username, the link to your Instamojo profile will be www.instamojo.com/username.
Your profile page will be a product listing page where your payment links will show up with all of your photos.
Create product links by selecting the “Create a Payment link” button from your Instamojo dashboard.
Be sure to upload a profile picture and cover photo for your brand’s Instamojo page, too.
Next, share product links with your customers in direct messages.
You can reach out to all of the customers who like your Instagram post by sending them a message linking to your Instamojo page. Or, you can send links to the customers who DM you first with questions.
As soon as a user actually buys your product, you’ll receive an email confirming that they have purchased it.
From there, all you have to do is use Instapay to request a payment. Send buyers your payment handle where they can enter their payment information.
It might seem impossible to sell products online without having to set up and run an e-commerce shop. However, that’s not the case. A large chunk of Internet users are active on Instagram every day. Most of them follow at least one brand, so it’s a perfect place to find engaged buyers.
You can generate tons of sales from Instagram if you play your cards right, like the nine savvy entrepreneurs in this post.
If you want help implementing some of these strategies or would like help in other aspects of social media or content marketing, let’s talk. We are available to talk through your goals and how to reach them.